I wanted to create a dynamic, eye-catching and simplistic brand, so my idea was to illustrate a memorable yet minimalistic side-view of my face. The colour palette uses primary colours due to the vibrancy and contrast, and based on the different hair colours I've had in the past and present. My personal logo has the intention of being dynamic in a way where the hair style and colour will resemble my real life counterpart, which changes based on my choice. I've included stationary, as well as merchandise to where my brand can be screen-printed onto blank clothing materials and a tote.