"At DAISUKI Tokyo Ramen, we love ramen."
Our mission: to enrich the taste buds of our customer’s by bringing a taste of Tokyo to an international audience. By creating simple, fresh, and hearty bowls of Ramen, we hope to create a new movement of love for one of the best dishes consumed by humans."
DAISUKI TOKYO RAMEN is a branding project for a fictitious Japanese Ramen restaurant located in the heart of the Sydney CBD. The concept was to give the brand a contemporary and visual design that is seen through the aesthetic of modern Tokyo restaurants and cafes. The identity whilst bold, is also elegant enough to be opened for business in the bustling streets of the city. Noodle strands run through the negative space of the lettermark in order to showcase the business venture in a unique and stylistic manner.